Styling And Home Presentation Attainable For Everyone
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Over the last 15 years, digital marketing for real-estate has become an essential part of any good sales strategy. What that means is the first time the potential buyer of your home sees your house, chances are, will be in a photo. While your buyer is at home, in their office, or sitting on a bus looking at their phone, they can be looking at photos of your property and will start making immediate impressions based on those photos.
The way the property presents on allhomes, domain.com or realeste.com will determined the number of potential buyers who come through the door.
Impressions Property Styling has been operating in Canberra for 11 years. Over this time the industry of styling has changed significantly, as owners and buyers have become savvier. The market wants to have all the information about the property at their fingertips. Including being able to fully understand the size, scale, character and quality of the property, all from a photo. Approximately 22% of the houses that come on the market in Canberra are styled. This number will continue to grow as people become more aware of the benefits of styling.
It is no coincidence that the substantial growth in the property styling industry is related directly to the growth in digital marketing. It is not just because first impressions count, but those first impressions are coming from digital marketing photos.
What is property styling.
Essentially, property styling is using design strategies to create an interior that is balanced, well thought out and attractive to potential buyers.
As such, property stylists need to have a full understanding of interior design and design concepts. At Impressions Property Styling, our staff are trained or qualified interior designers, so we understand balance, we understand colour, we are on top of trends, and most importantly, we can interpret the individual character and personality of a home and then use the resources at our warehouse to create a look that is sympathetic to the architectural design of the property.
However, as property stylist, we also require an understanding of real-estate marketing and sales.
The underlining intent of property styling is not just to make a property look beautiful; the end goal is to achieve a positive result for the buyer. Which is a quicker sale at a higher price.
We make styling decisions at a property based on where the photographer going to stand, how are people going to move through the space. We need to know what the focal point of the room is and how we can feature it. If the property doesn’t have a focal point, we know how to create one
We may use larger pieces of furniture in a space to create scale, colour to add impact, art to create interest and rugs to create warmth. The right presentation of the interior of your home creates a positive environment and may mean the difference between a great result and an average one.
Property styling is all about marketing.
