Styling And Home Presentation Attainable For Everyone
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I often tell clients that Property Styling is almost the complete opposite of Interior Design.
When doing an interior design consultation, it is all about you. How does your family live in the house? What style do you love? What colour do you like?
Property Styling, however, is all about the buyer.
Property styling is about employing design strategies to create a look that is welcoming. This doesn’t mean creating a bland, or boring interior – it means creating a balanced and fresh interior that will stand out on allhomes, positively reflect the character and style of the house and most importantly, allow the buyer to envision themselves living in the home.
The way your property presents to the buyer will affect the way they feel about the home.
Things to consider when styling your home for sale:
How will my home present on allhomes?
Take a photo of each room and take the time to look objectively at each photograph. Does the room look cluttered? Are the colour’s too strong? Is there enough light? Use these photos as a reference when considering what items to de clutter, reposition or re style.
Consider the layout and ‘flow’ of the room.
During an open home, there could be more than 10 people in the house at any one time. Can the groups of buyers still move through the house easily? Will you need to remove and store furniture? Is it possible to reposition furniture to create an open planned layout? Take particular care to make sure furniture is not blocking doors from opening or buyers accessing the outdoor areas.
Will it attract the largest number of buyers?
This can be hard, when styling for sale it is no longer about personal taste. Use items such as cushions, throws and rugs to bring life back into tired or dated rooms. Where possible stick with neutral soft tones for large areas (walls, bed covers, lounges) and add pops of bright colour’s using decorator items. Don’t be afraid to layer colour’s, patterns and prints to add that wow factor. If you already have an abundance of colour in your house, such as a blue lounge or feature walls, choose cushions in browns, beiges or whites to tone down the intensity.
Will the potential buyer feel at home?
We want the potential buyer to look at a property and start envisioning themselves living there. This is why we de personalise by taking down persona photos, certificates and mementoes. It is also important not to create spaces that are not themed or styled to a narrow market. For instance, where possible bedrooms should not be styled to be a baby’s room, teenage room or even be decorated too male or female. The buyer should feel at home when they enter, not feel like they are intruding into someone else’s space.
