{"id":1105,"date":"2019-08-07T12:36:23","date_gmt":"2019-08-07T02:36:23","guid":{"rendered":"https:\/\/impressionspropertystyling.com.au\/?p=1105"},"modified":"2019-08-14T11:47:42","modified_gmt":"2019-08-14T01:47:42","slug":"property-styling-as-a-marketing-strategy","status":"publish","type":"post","link":"https:\/\/impressionspropertystyling.com.au\/2019\/08\/property-styling-as-a-marketing-strategy\/","title":{"rendered":"Why property styling is an important part of your marketing strategy"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-3ef07c12a2bb1670acbb6a6393332f22 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1105'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jyxwvscp-8fe99a9100ddbfbe9e1cc82e6f720b18\">\n#top .av-special-heading.av-jyxwvscp-8fe99a9100ddbfbe9e1cc82e6f720b18{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-jyxwvscp-8fe99a9100ddbfbe9e1cc82e6f720b18 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-jyxwvscp-8fe99a9100ddbfbe9e1cc82e6f720b18 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-jyxwvscp-8fe99a9100ddbfbe9e1cc82e6f720b18 av-special-heading-h1 blockquote classic-quote  avia-builder-el-1  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Why property styling is an important part of your marketing strategy<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-3ef07c12a2bb1670acbb6a6393332f22 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1105'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-25347b0a799d5b9f7058434b2a9c3182\">\n.flex_column.av-av_one_half-25347b0a799d5b9f7058434b2a9c3182{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-25347b0a799d5b9f7058434b2a9c3182 av_one_half first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-jyxwotvo-0fce0f1267fcade2c1ebbd5c69ee3cc8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Over the last 15 years, digital marketing for real-estate has become an essential part of any good sales strategy.\u00a0 What that means is the first time the potential buyer of your home sees your house, chances are, will be in a photo.\u00a0 While your buyer is at home, in their office, or sitting on a bus looking at their phone, they can be looking at photos of your property and will start making immediate impressions based on those photos.<\/p>\n<p>The way the property presents on allhomes, domain.com or realeste.com will determined the number of potential buyers who come through the door.<\/p>\n<p>Impressions Property Styling has been operating in Canberra for 11 years.\u00a0 Over this time the industry of styling has changed significantly, as owners and buyers have become savvier.\u00a0 The market wants to have all the information about the property at their fingertips. Including being able to fully understand the size, scale, character and quality of the property, all from a photo. Approximately 22% of the houses that come on the market in Canberra are styled.\u00a0 This number will continue to grow as people become more aware of the benefits of styling.<\/p>\n<p>It is no coincidence that the substantial growth in the property styling industry is related directly to the growth in digital marketing.\u00a0\u00a0 It is not just because first impressions count, but those first impressions are coming from digital marketing photos.<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-f7c1061df29de8cca6b42fcf455fe4a0\">\n.flex_column.av-av_one_half-f7c1061df29de8cca6b42fcf455fe4a0{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-f7c1061df29de8cca6b42fcf455fe4a0 av_one_half flex_column_div av-zero-column-padding '     ><div class='avia-image-container  av-styling-    avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image ' src='https:\/\/impressionspropertystyling.com.au\/wp-content\/uploads\/2019\/08\/IMG_2006-480x640.jpg' alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-jyxwymc6-252447c5d2abab30a1d44c6128b70a13 main_color avia-section-small avia-no-border-styling avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1105'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-jyxwwyyc-e0549b986695b9680757585ecca316f7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>What\u00a0is property styling.<\/strong><\/p>\n<p>Essentially property styling is using design strategies to create an interior that is balanced, well thought out and attractive to potential buyers.<\/p>\n<p>As such, property stylists need to have a full understanding of interior design and design concepts.\u00a0 At Impressions Property Styling, our staff are trained or qualified interior designers, so we understand balance, we understand colour, we are on top of trends, and most importantly, we can interpret the individual character and personality of a home and then use the resources at our warehouse to create a look that is sympathetic to the architectural design of the property.<\/p>\n<p>However, as property stylist, we also require an understanding of real-estate marketing and sales.<\/p>\n<p>The underlining intent of property styling is not just to make a property look beautiful; the end goal is to achieve a positive result for the buyer. Which is a quicker sale at a higher price.<\/p>\n<p>We make styling decisions at a property based on where the photographer going to stand, how are people going to move through the space. We need to know what the focal point of the room is and how we can feature it. If the property doesn&#8217;t have a focal point, we know how to create one<\/p>\n<p>We may use larger pieces of furniture in a space to create scale, colour to add impact, art to create interest and rugs to create warmth. The right presentation of the interior of your home creates a positive environment and may mean the difference between a great result and an average one.<\/p>\n<p>Property styling is all about marketing.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-1105'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling your home is all about marketing and property styling is an integral marketing tool that can set your house apart from the rest<\/p>\n","protected":false},"author":3,"featured_media":1215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<title>Why property styling is an important part of your marketing strategy - 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