The suburban life is not for everyone, agents that focus on high end properties have a completely unique target audience. If you specialise in luxury homes, your target audience is not just different to other real estates, but it varies greatly from client to client. It’s important to sell the ‘high-end’ and ‘luxury’ lifestyle, but this can be very difficult. In order to sell this lifestyle, you need to live it, at least to an extent. Think about how you sell this image outside of social media. You wear a nice suit or dress, you drive an attractive car, and you show houses in expensive suburbs. How can you translate this into your social media? Start from the beginning; what do your clients desire? Usually, we ask what client’s value, but a luxury lifestyle is about going beyond values and needs to focus on wants and desires. There is a lot of high-end content out in the world, especially on social media, so connect with this. Build relationships with high-end restaurants, bars, and cafes, or any local business that caters to the same lifestyle. Creating a luxury community within your city can boost your social media, share their content and invite your followers into this world of luxury.
Clients in this market, or looking to break into this market, want the best. Social media gives you a chance to show them you are the best. Remembers, it’s about showing, not telling. Ensure the images you share on social media are high quality, both in image quality and content. The styling is key, and your feed should follow a constant, luxury aesthetic.